THE 6 TYPES OF SEO YOU NEED TO BOOST YOUR SITE TRAFFIC

These six SEO strategies can help you rank higher for keywords that are important to your website. Although you won’t need all six, it is a good idea to understand better how to improve your site rank.

1. On-page SEO

This is the type of SEO you are most familiar with. On-page optimization refers to all the information visitors will see on your site. Content is the main focus.

High-quality, informative content is the key to effective on-page SEO. Not just a little informative, but content that ranks well must solve problems that no other pages solve (or at least solve them better than any other resources). You must share top-quality information. Rand Fishkin of Moz fame says it should be ten times better than any other content. This is no joke. If your content is a complete surprise to everyone else, it will rank highly.

On-page SEO is all about making sure that your content is excellent. Many other factors can help a page rank high in search results. Keywords, the example I used earlier, is crucial. You must include many related keywords if you write a lengthy piece about a topic. However, optimizing those keywords to achieve your goals can help you with SEO.

It is a good idea to include your keyword in the title and URL of your page. Your keywords should only be related to a specific topic. You’ll be familiar with the Yoast WordPress plugin, as shown below. Many of the elements analyzed by this plug-in can be identified as on-page factors.

On-page SEO is more than just keywords. It’s essential to have a site that is easy to navigate. Visitors will only stay on your site if they know where the information is. It is also crucial to have a good design. You need to ensure that users have a positive experience.

Almost everything included in SEO may sound like nearly everything. This is because it is a significant factor and is extremely important to get it right. This optimization is primarily focused on the user. That’s why it’s so important to do it correctly.

2. Off-page SEO

It is more challenging to define off-page SEO. Link-building is the most important part of off-page SEO. Link-building is an essential part of SEO. It’s also one of the most difficult. Linking to your site can bring in visitors. It also shows Google that people all over the internet value your content and that your site has authority.

This is a huge deal.

Linking to authoritative sites can make all the difference in your site’s ranking. While it is difficult to quantify the impact of one link, a quality link can significantly boost your site. It is challenging to get links from these sites. Many people have made a career out of building backlinks.

Another off-page signal that can have a significant impact on your SEO is social media. Search engines interpret the popularity of your content on social media such as Facebook, Twitter, LinkedIn, and other networks to indicate that it is worth sharing. A piece of popular content on social media can get you lots of traffic and help your SEO.

Making your post successful on social media takes more than just writing great content. Solid promotion to the channels where your audience spends their time is also essential. However, the rewards can be enormous.

Positive off-page SEO practices include building positive relationships with journalists, bloggers, social media personalities, and people behind websites similar to yours. It can be beneficial to comment on other blogs. Guest blogging is still a popular method of off-page SEO. You can also benefit from joining Reddit or other relevant forums.

This may seem like something other than SEO, but that’s because your attention has been on the on-page signals. SEO has a lot of impact on your online presence. Off-page SEO focuses only on this. SEO is often about you as the content creator rather than the content.

3. Technical SEO

Technical SEO is sometimes considered a subset or part of on-page optimization, but here we will treat it as an individual type. Technical SEO is not just about on-page factors but also involves things that happen behind the scenes.

Search engines might give preference to websites with responsive designs that are easy to use on mobile devices. Ranking algorithms can also affect page speed. If your page loads slowly, you may lose visitors.

Your SEO can be improved by optimizing images using secure HTTPS connections, caching information to speed up load times, uploading sitemaps, and other technical factors.

Optimize the HTML of each page. Search engines can use schema markup for information about your page. This makes it easier for crawlers to find your page. Using the correct type of redirects is also essential. It is necessary to ensure that your robots.txt file has been updated in order to make crawlers find accurate information more quickly.

Although technical SEO may sound intimidating, it can be done with the same principles as on-page SEO. You need to create a great user experience. Your site should be fast and easy to navigate. It’s up to Google’s crawlers now to find your site.

4. Local SEO

Many businesses operate entirely online. However, thousands of companies still have physical locations to serve customers. If your customers don’t come to you, it’s not making any money. It’s crucial to consider this when you do your SEO.

Local SEO is different from traditional SEO campaigns in that there are many steps you need to consider. Make sure you claim your Google My Business page. This will ensure that your name and address are prominently displayed in search results and on Google Maps.

The listing must be optimized with great photos, descriptive information, and genuine customer reviews and optimized for search engines.

It is also essential to ensure that search engines can find your contact information by making it prominently displayed. It will be easier for search engines to display this information to potential customers if you do it effectively.

You can also embed a Google Maps marker on your homepage and add a region or city in your page titles, descriptions, and keywords. Lastly, you can display awards and trust symbols to help local leads find your site and convert them into customers.

5. App store optimization

Google and Bing don’t have to be the only search engines. App stores, especially Apple’s App Store or Google’s Play Store, get a tremendous amount of daily searches. You should do everything you can to ensure that your app is being shown to anyone searching for it.

On-page SEO is similar to app store optimization. Although it is not always easy to see which factors are used in the app store search algorithms, you should focus on those.

Your icon and app title will be the first things anyone sees, so they should be attractive and descriptive. Your description should be precise and include keywords that users will likely be searching for. These keywords should also be included in the meta tags of your report.

There is also a case for off-page app store optimization. It’s possible for your app to rank higher in search results if you have a lot of links. While this is most likely part of an overall SEO campaign for your business, it’s also possible to do this for an app.

6.YouTube SEO

YouTube SEO, much like app store optimization, is a niche type. However, it can make a massive difference in the amount of traffic you get. YouTube is one of the most used search engines worldwide, and ranking for popular searches is a huge advantage.

You can also rank your videos in standard Google searches, giving you an even more significant boost. How do you optimize YouTube content?

Similar to how you search for other engines.

Your video must be unique. Your video should answer questions, solve problems or entertain more people than the rest. Your video will be more popular if it is well-made. It will also get more subscribers and comments, as well as more likes and favorites. These are all ranking signals on YouTube.

Your description and title for your video should be descriptive. This is similar to the introductions and page titles on text-based pages. Google will be able to determine the purpose of your video by reading a longer and more keyword-rich description without keyword stuffing. It’s also a good idea to add relevant keyword tags.

What are the most common keywords for video? Tutorials, reviews, and how-tos are all excellent options. Your views will be significantly affected if your videos are ranked for these searches.

There’s also the off-page stuff: getting links to your video and getting other people to embed it in their blogs, encouraging comments and discussion, etc.

Best is a multi-faceted strategy.

For those just starting with SEO, you can do some on-page work for a while. You will need to use multiple SEO types if you want your search rankings to rise. Although you don’t necessarily need to use all six types of SEO, it is a good idea to use the first three.

You can rank any site, no matter how big or small. But you must use all the SEO methods available to you to be at the top of the search engines. Multiple types of SEO can help you reach your goals.