5 COMPONENTS OF MODERN WEB DESIGN

Any website design will do. The website you launched 10 years ago will not work.

Modern website interfaces are what users want and expect. Modern design is a sign that you care about your website and keep it updated regularly. Even if your website isn’t modern, it will convey this impression.

As a webmaster, a modern design will give you credibility and authority.

How does modern website design look like? Most websites have a few common elements. Let’s take a look at each.

1.Large and easily readable typography

The size of typography has increased dramatically in the last few years thanks to the internet. This is partly due to responsive design, which ensures typefaces can be read across devices. It’s also partially due to a shift in how designers think about type.

Many of the typography rules used in early website design were adapted from print design. For the body copy, the result was smaller text in serif typefaces. The size of subheads and headers was proportionately greater but not as large as what we see today. Commonly, the body text is around 16px. This is an increase from 10px to 12.

Although there are more sans serifs used in body copy, the trend is less clear regarding serif versus non-serif. Designers are choosing typefaces that have a uniform stroke width, open bowls, and average height. These factors all contribute to readability.

Users are more likely to scan the text and engage with it if it is easy to read.

Large, easily readable typography is not only necessary for body copy. The size of the letters in hero headers, headlines, and subheads has increased across all platforms. Hero text is often in the 100px area – which is a good thing. Users need to find a design element that is immediately recognizable to them, as there is so much information on the internet.

2.In-demand content

A website is only as good as its content. Good content is the foundation for a modern website design.

• Useful, timely, and meaningful content helps users solve problems.
• It is important that content be error-free in spelling and grammar.
• Each element should feel the same and lead the user to the same experience. Text and imagery should “say” the exact same thing.
• It is important to be authoritative and detail-oriented in your content.
• Good content can connect with users emotionally, encouraging them to buy a product or read a story.
• Search engine optimization is required for all content so that users can find it.

3.Responsive images

Large visual displays on your website are a big hit with users. This is why hero images, which are large, full-width photos that appear at the top of web pages, are so popular.

However, images must look great on smaller devices. Responsive images should be scaled to the device that is viewing the site. Responsive images adapt to the device and change their aspect ratio. This ensures that the image is sharp and clear and can be sized appropriately no matter where it is accessed.

Users respond to responsive images by creating a visually rich experience.

Responsive images also do another thing. Responsive images ensure that all content, including any text overlays or call to action, is readable at any size. This content is more engaging and has an individual feel. It’s not the worst to visit a website from a mobile device. The top image retains the desktop shape but is too small.

This principle applies to all elements in a website header hero, including video. To speed up loading times, you might replace the hero video with a smaller image. To maintain consistency in user experience, use a photo that mirrors video imagery.

4.A clear call to action

Websites exist for a reason. Design should guide users to this goal.

Visitors can be converted into customers or users of the website by using simple buttons and easy-to-use forms.

Each page should have a call to action (CTA), which gives users something to do after they have read the content. The CTA’s size has increased significantly, similar to typography. Each CTA is prominently displayed on every page.

Don’t be afraid to ask users to complete tasks. CTAs should clearly explain what the user is supposed to do and what will happen during the engagement. Some CTAs can be explained easily, like a Facebook share or Twitter “Buy Now” button. Others might require more detailed information. When asking users to fill out forms, let them know what they will receive in return and how you plan to use it.

5.Consistent desktop- and mobile user experience

You need to learn more about responsive design. Responsive design lets your website adapt to the device that your users use to view it. You can write once and have it published everywhere. This makes it easier for you to do more work.

A responsive website should offer a consistent user experience across all devices. This is the key benefit. Although there is some design work involved in creating this kind of user experience, it should be the default process for website projects.

What are you doing if you don’t have a responsive website?

No matter what device or environment you are using, the fonts, colors, and imagery should all look the same. Responsive design can solve many of these issues. To create consistent brand experiences for your users, you should use the responsive website framework.

Conclusion

Modern website design is not just something to look at. Your brand will be able to trust your website design, and it will establish authority. You have fallen for the old-looking designs. They haven’t updated their website.

This problem should not be allowed to happen on your website. Every year, audit the design. You should inspect the design for any components that are out of place. Keep it updated. Remember that a website is an evolving content device. Treat it accordingly.