Let’s face it – a variety of promotional items are not only useful, but absolutely essential in every sense of the word when it comes to pulling off an efficient and successful marketing campaign. For most of the experienced and professional marketers out there, there are simply no two ways about that. Not only do you want to keep growing and showcasing your talents as a reputed service, but you also want to rope in more customers as well.
Being affordable items that make prospective clients and customers interested in your brand, you need to make sure that you invest your time and money in the right kind of promotional products. This is something that you cannot afford to forget under any circumstances whatsoever. Be it bespoke promotional merchandise in the UK you are dealing with or any other kind of promotional merchandise across the board.
Having said that, pens and mugs are the best kind of branded merchandise that you should be gearing towards. These products are bound to give a long-lasting and effective brand impression on the whole. On that precise note, let’s take a good look at some of the top seven benefits of promotional products:-
1. Brand loyalty: For a successful business, one of the most important aspects is to ensure that a proper level of engagement is maintained with new customers across the board. So what better way to do so than to give away a free gift to a potential customer?
That is bound to build a sense of loyalty towards your brand as well as leading to the customer choosing your brand over your competitors.
2. A good relationship with your customers: One of the main ways to ensure that your company will benefit in the long run is by ensuring that you are building meaningful connections with your customers. Having giveaway competitions on social media is one way of doing so.
Once your customers feel that you are invested in them and their concerns, they are much more likely to recommend your brand to their friends and family.
3. Building relationships with clients: Once you hand out branded merchandise to existing clients, it will be a lot easier for you to build relations with them on a more intimate footing. This is because giving merchandise shows that you are a brand that prides itself on being distinct in some way or the other. That alone will automatically draw in more clients and customers.
4. Customer retention: A lot of people out there don’t realise the importance of this particular aspect. This is primarily done by showing a certain level of commitment to existing customers.
Plus it is much more practical to focus on existing customers rather than trying to attract new ones. Not to mention the fact that this will also increase your ROI in more ways than one.
5. A cost-effective marketing strategy: Since customers tend to interact much more actively with branded merchandise as opposed to other forms of advertising, it is safe to say that promotional merchandise is much more cost-effective in nature.
Studies have shown that products are 66% more cost-effective as compared to other forms of conventional advertising.
Finally, it is vital that you understand the above benefits inside out so that you can implement them into your advertising campaign in the best possible way. A lot of people underestimate the sheer power promotional products have as far as giving your overall marketing strategy a much-needed shot-in-the-arm.
Additionally, make sure that you spend a considerable amount of time on getting to know your customers a lot more. After all, it is only after you take the time to learn about the specific needs of your customers can you work towards providing them with a promotional gift that not only benefits them but also adds value to their day-to-day life.